Dodge and advertising agency The Richards Group from Los Angeles have released this awesome spot, that has immediately gone viral.
The brand celebrates its 100th anniversary by releasing a new vehicle – Dodge Challenger. Therefore, the creatives have decided to demonstrate the wisdom the brand has accumulated through the century. To do that they invited seniors, who were born in the early 20th century, to share their wisdom. The spot is brilliant and very moving!
Watch the video and tell us if you loved it as much as we did.