The idea behind this piece was to visualise the distinctive parts of a VW Golf as if "made of dreams". We proposed constructing all the 3D elements with particle systems and animating their construction as ethereal as possible, one part disolving into the next one until we discover the full car. This time the sound was the main driving force and player, recorded in 3D with special microphones and mixed on a Dolby Atmos studio.
The complete sound experience can be heard at: golfimaginario.com
Agency: DDB Barcelona
Exec. Creative Director: Javier Meléndez
Agency Producer: Vicky Moñino
Production company: ¡Malditas Piezas!
Executive Producers: Elisabeth Tripiana & Mikel Ayesta
Director: Wyz Borrero
Motion design, compositing and 3D animation: Wyz Borrero
I do not own the rights of the music on this piece, it is used on this edit only for personal promotion and was never used in the VW campaign. If you like it, it is a track called "For" by Nils Frahm (Max Cooper remix), support him and buy it!