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Adopt A Pet Campaign – The Shelter Pet Project

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Of the eight million pets that enter animal shelters and rescue groups every year, approximately three million of these healthy and treatable pets are euthanized due to a lack of adoption. Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet Project is designed to encourage pet lovers to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues.

Added on 05 May 2016
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